Who we are


We are Unit G, an art gallery exhibition service based in East London in the UK; our small business has a social mission to help sustain the artist community in East London. The Gallery’s website address is:


What personal data we collect and why



Our website uses industry standard WordPress as our Content Management System, with the installation hosted on a third-party site, to which we subscribe to a secure (SSL) hosting package . By default, WordPress does not collect any personal data about visitors, and only collects the data shown on the User Profile screen from registered users, and the information left by visitors on Comments (if any). Some of the WordPress plugins we install may, however, collect personal data, as described below.


When visitors leave comments on the site, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string, for accountability purposes and to help spam detection. We use the anti-spam comments plugin Akismet which typically collects a commenter’s IP address, user agent, referrer and site URL, along with any information you provide as commenter.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture (if any) is visible to the public in the context of your comment.


When we or you upload images to our website, we avoid uploading images with embedded location data (EXIF GPS) included; visitors to the website could otherwise download and extract any location data from images on the website.

Contact forms

We use one simple contact form plugin; the few personal data fields on this form are captured when someone submits a contact form, for the purpose of good visitor communications. We keep contact form submissions for a year for customer service purposes, but do not use the information submitted through them for marketing.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment or make another purchase. These cookies will last for one year.

If you have a website account and you log in to this, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after one day.

Embedded content from other websites

Textual information on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites might collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


By default, WordPress does not collect any analytics data. However, we use one standard Google Analytics plugin Monsterinsights to collect and learn from anonymous analytics data, which we may keep for one year.


How we collect, use and keep subscriber data



We collect the following information from Gallery subscribers who opt in to receiving our newsletter for the purpose of being invited to private views, art exhibitions and gallery events: First Name; Last Name; Email Address (only).

We use MailChimp as our marketing automation platform, to manage our subscriber list and newsletter sending. We may mark up any subscribers on this list as VIP who also buy artwork from the gallery, whether at an exhibition or by phone, email or online, in order that we may tailor our communications with them accordingly.

Marketing permissions

Unit G Gallery will use the information you provide at the exhibition on a paper form for the purpose described above, including exhibitions and events delivered in collaboration with Creative Wick, which will share this information with us and only use it for the same purpose. By posting this in the gallery’s ballot box you have agreed to this. You can change your mind at any time by clicking the unsubscribe link here or in the footer of any email you receive from us, or by contacting us at

We also collect the data you provide on our online subscription form and retain this in the online invitations list. By clicking “Subscribe to list” on this online form, you will have agreed that we may process your information in accordance with the terms described on it.

We scan completed paper forms as PDFs, and then retain them only in an online folder in our secure Dropbox account, to evidence this as an offline sign-up. The information contained in it will then be added to our online Mailchimp newsletter list. By posting this form in the private ballot box at the exhibition or event, you acknowledge that the information you provide will be transferred to a file in our Dropbox account and to MailChimp for processing, in accordance with their respective Privacy Policies and Terms.


Who we share your data with & how long we keep it


If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments quickly instead of holding them in a moderation queue.

For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Our website administrators can also see and edit that information.

We use Woocommerce as an open-source e-commerce plugin; the information collected from buying customers is retained only by us, to assist with customer sales and after-sales service and financial accounting in the current year, and to know our customers in case of repeat business over the subsequent two years. You may as a customer request, after satisfactory fulfillment of your order, that the data you provide is no longer kept or that your account with us is closed.


What rights you have over your data/where it goes


If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

We do not transfer our customer or contact form data outside the European Union, and either safeguard all data we collect according to European data protection standards or check that the plugins we use adhere to them too.


Our contact information


Please visit our contact page here for further information, to make a comment or to report a potential or real data breach.

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